The full feature surface — without the marketing fog.
Three signal pillars, evidence on every event, and the delivery surfaces your team already lives in. Nothing else, no fluff.
Three categories of change that actually move the business.
We focus on the moves a strategy, product, or revenue leader would brief their team on. Cosmetic edits and noise stay out of your inbox.
Pricing intelligence
Catch every plan, tier, and packaging change
We snapshot every pricing surface and diff them on a schedule. You see the exact before/after, the page that changed, and the dollar delta — not a vague "pricing updated" note.
- Plan, add-on, and seat pricing across all currencies
- Packaging changes (usage tiers, bundles, free limits)
- Promo and discount surface watching
- Annual vs monthly delta detection
Hiring signals
Read the org chart from the careers page
Role spikes, geography shifts, and leadership hires get clustered into one structured signal — so a hiring wave shows up as one event, not eighty job-board pings.
- Role-family clustering (eng / sales / GTM / ops)
- Geography and seniority shifts over time
- Executive and leadership change alerts
- Burst detection vs. baseline volume
Product & narrative
Watch what they ship and how they pitch it
Feature-page launches, doc updates, homepage rewrites, press posts — captured, classified, and connected so you see the narrative shift, not just the words.
- Feature-page and changelog detection
- Homepage and positioning rewrites
- Press, blog, and launch announcements
- Cross-surface narrative correlation
Built so the signal is trustworthy on its own.
Every feature below exists because the alternative — a Slack screenshot, a noisy job-board feed, a stale Notion page — wastes somebody's afternoon.
Evidence on every event
Every signal links to the source page, the parsed diff, and a confidence score with the reasoning behind it. No black-box "trust us" claims.
Confidence scoring (0–100)
Each event ships with a numeric score based on signal strength, source reliability, and corroboration across pages. Filter your feed by the threshold that matches your team's tolerance.
Noise filtering by default
Cosmetic edits — copyright bumps, footer reshuffles, image swaps, A/B test variants — are detected and suppressed before they reach you.
Severity rollups
High / medium / low severity is assigned per event so a board prep glance reads the way it should: critical changes first, context underneath.
Real-time and digest alerts
Pick the cadence per workspace: real-time pings on high-severity events, a daily digest at the time zone of your choice, or a weekly Monday roll-up.
Branded email digests
The daily and weekly digests render as a clean, readable inbox view — severity rollups, source links, and one-click open into the dashboard.
Webhooks & API
Pipe events into your own tooling. Every event in the dashboard is available via API, and webhooks fire the moment a signal lands.
Workspace, roles, & SSO
Invite teammates by role, gate sensitive workspaces, and (on Enterprise) plug in SSO / SAML so onboarding stays in IT's hands, not ours.
Push the right context into the room where the decision gets made.
Signal that lives in a dashboard nobody opens is wasted. We meet your team in inboxes, channels, docs, and pipelines they already check.
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